Sam Olsen joined St Christopher’s as Director of Strategy and Development on 14th November. Sam brings with her broad commercial experience, having worked for most of her career with Virgin Atlantic Airways in a variety of roles including Head of Duty Free, General Manager for West Africa and, most recently, Head of Global Sales.
Sam left Virgin to take on the challenge of a different sector, becoming Sales and Marketing Director at the social enterprise Cool2Care. Sam was responsible for a fourfold increase in the number of disabled children who receive their support.
Sam has a degree in Mathematics from Hull University and an MBA from the Open University.
Sam said “I am looking forward to becoming part of St Christopher’s and leading the development of its future strategy whilst building on its reputation for excellence within an increasingly price sensitive sector.”